m444 Privacy Policy — How We Handle Your Personal Data in Pakistan

m444 ("we," "us," "our") is committed to protecting the privacy and security of the personal information you share with us when you use the m444 platform. This Privacy Policy sets out what data we collect, why we collect it, how we use it, who we may share it with, and how long we keep it.

We take our responsibilities around data privacy seriously — not just because it is the right way to run a platform, but because our Pakistani users trust us with genuinely sensitive information including identity documents, financial transaction records, and contact details. That trust is not something we take lightly.

m444 acts as the data controller for the personal information of all registered players on the platform. If you have any questions about how your data is handled, or if you want to exercise any of your privacy rights, you can reach our data team at any time through the contact details provided at the end of this policy.

The categories of personal data m444 collects about its players fall into three main groups: data you provide directly, data we collect automatically through your use of the platform, and data we may receive from third-party sources such as payment processors.

Data you provide directly to m444 includes:

• Full legal name as it appears on your CNIC
• Pakistani mobile phone number
• Email address (where provided)
• Date of birth
• CNIC number and a copy of your CNIC image (submitted during KYC verification)
• Residential address (submitted as part of proof of address during KYC)
• Account username and password (password stored in encrypted form — never visible to m444 staff)
• Payment method details including Easypaisa or JazzCash mobile number, bank account numbers, and card details where applicable
• Communications you send to m444's support team including chat transcripts, emails, and call records where calls are recorded

Data collected automatically through your use of m444 includes:

• IP address and approximate geographic location derived from it
• Device type, operating system, and browser information
• Session timestamps — when you log in and log out
• Pages and game sections visited within the platform
• Betting and game activity including bet amounts, games played, results, and account balance movements
• Deposit and withdrawal transaction records including amounts, timestamps, and payment method identifiers
• Bonus and promotion activity including claims, wagering progress, and outcomes

Most of the personal data m444 holds about you comes directly from you — through the registration form, the KYC document upload process, payment method setup, and your communications with our support team. You choose what to share in these interactions and we work with whatever is provided.

A second category of data is collected automatically in the background as you use the platform. When you browse the m444 website, log in to your account, place a bet, or play a game, our servers log technical information about the request — your IP address, the type of device you're using, and the specific actions you've taken. This is how every website and web application works. m444 uses this log data primarily for security monitoring, fraud detection, and improving the performance of the platform for Pakistani users on mobile devices.

We may also receive information from third-party payment processors — specifically confirmation of deposit receipts and withdrawal completions from Easypaisa, JazzCash, NayaPay, SadaPay, and banking partners. This data is limited to transaction confirmation details and does not include your full financial account information beyond what is needed to match a payment to your m444 account.

m444 uses the personal data it holds for the following specific purposes:

• Account creation and management — to create your m444 account, verify your identity, maintain your account settings and balance, and process login requests securely
• Processing payments — to accept PKR deposits and process withdrawals to your registered Easypaisa, JazzCash, bank, or card account; to reconcile transactions and investigate payment queries
• KYC and age verification — to confirm you are 18 or over and that your identity matches the payment methods on your account; to fulfil our obligations under anti-money laundering (AML) requirements
• Customer support — to respond to your queries, complaints, and requests; to keep a record of support interactions for quality and dispute resolution purposes
• Fraud and security monitoring — to detect unusual account activity, prevent unauthorised access, identify and investigate potential bonus abuse or money laundering, and protect other m444 users
• Platform improvement — to understand how Pakistani users navigate the platform, which games are most popular, and where technical issues are occurring; this informs product decisions and performance optimisation
• Responsible gaming — to monitor activity patterns for signs of problem gambling behaviour and to enforce self-exclusion, deposit limits, and cooling-off periods requested by players
• Legal and regulatory compliance — to maintain records required by applicable law, respond to lawful requests from regulatory or law enforcement authorities, and enforce our Terms and Conditions
• Marketing communications — to send you information about m444 promotions, new game launches, VIP Club updates, and other offers where you have not opted out of marketing messages

m444 processes your personal data under one or more of the following legal bases depending on the specific purpose:

• Contract performance — processing your account data, payments, and game activity is necessary to fulfil the service you have contracted with m444 to receive when you registered
• Legal obligation — KYC identity verification, AML record-keeping, and responses to lawful regulatory requests are required by law and we must process relevant data to comply
• Legitimate interests — fraud detection, security monitoring, platform improvement analytics, and responsible gaming monitoring are carried out on the basis of m444's legitimate interest in operating a safe and well-functioning platform; these interests do not override your fundamental privacy rights
• Consent — marketing communications are sent on the basis of your consent at registration; you can withdraw this consent at any time by contacting support or using the unsubscribe option in any marketing message

m444 does not sell your personal data to any third party. We do share data with a limited set of service providers and in specific legal circumstances, described below.

Service providers who process data on m444's behalf:

• Payment processors — Easypaisa, JazzCash, NayaPay, SadaPay, and banking partners receive only the transaction data necessary to process your specific deposit or withdrawal
• KYC/identity verification providers — where a third-party identity verification service is used to assist with CNIC validation, that provider receives the minimum data required for the check and is bound by strict data processing agreements with m444
• Customer support platform providers — our live chat and ticketing system providers may process support interaction data; these providers do not have access to your financial or KYC data
• IT infrastructure and hosting — m444's platform is hosted on secure servers; the hosting provider processes data only in accordance with m444's instructions and our data processing agreements
• Fraud detection and security tools — specialist fraud and security monitoring services may receive technical data including IP addresses and device identifiers to identify risk patterns

Legal disclosures: m444 may disclose personal data when required to do so by applicable Pakistani law, a valid court order, a request from a regulatory authority with jurisdiction over m444's operations, or when necessary to protect the rights, property, or safety of m444, its users, or others. We will attempt to notify you of any such disclosure unless legally prohibited from doing so.

m444 takes data security seriously and has implemented a range of technical and organisational measures to protect your personal information from unauthorised access, loss, alteration, or disclosure.

Technical security measures include:

• SSL/TLS encryption on all connections between your device and m444's servers
• Passwords stored using one-way cryptographic hashing — m444 staff cannot read your password
• KYC documents stored in access-controlled, encrypted storage with strict internal access logs
• Payment data handled through certified payment processing channels; m444 does not store full card numbers on its own servers
• Regular security monitoring and penetration testing of platform infrastructure
• Two-factor authentication options available for player accounts

Organisational measures include:

• Internal data access policies that limit which team members can access which categories of player data, on a need-to-know basis
• Staff training on data handling and privacy obligations
• Formal procedures for responding to and reporting data security incidents

Despite these measures, no online platform can guarantee 100% security. You also play a role in keeping your account secure — use a strong, unique password, do not share your login credentials with anyone, and contact m444 support immediately if you suspect unauthorised access to your account.

m444 retains personal data only for as long as necessary to fulfil the purpose for which it was collected or as required by applicable legal obligations.

The general retention periods m444 applies are:

• Active account data — retained for the duration of your account being open and active on m444
• Transaction and financial records — retained for a minimum of 5 years after the transaction date in compliance with anti-money laundering record-keeping requirements
• KYC identity documents — retained for the duration of your account plus 5 years following account closure
• Customer support interactions — retained for 2 years from the date of the interaction for dispute resolution purposes
• Marketing consent records — retained for as long as your marketing consent is active, plus 2 years following withdrawal of consent
• Dormant accounts — accounts inactive for 12 months or more are flagged; if no activity occurs for a further 12 months the account may be closed and data transitioned to the post-closure retention schedule

When personal data reaches the end of its retention period, m444 securely deletes or anonymises it. Anonymised data — where all identifying information has been removed and cannot reasonably be re-linked to you — may be retained for platform analytics purposes.

m444 uses cookies and similar tracking technologies on the platform website to enable core functionality, improve the user experience for Pakistani players on mobile devices, and support our security and fraud detection systems.

The categories of cookies m444 uses are:

• Essential cookies — required for the platform to function at all. They maintain your login session, remember your account preferences, and enable core features like deposit forms. These cannot be disabled without breaking platform functionality.
• Security cookies — used to detect and prevent fraudulent login attempts, identify suspicious activity patterns, and protect your account from unauthorised access.
• Session cookies — temporary cookies that exist only for the duration of your browser session and are deleted when you close the browser. Used to maintain your navigation state across pages within m444.
• Analytics cookies — used to understand how players navigate the m444 platform, which sections are most used, and where technical issues occur. This data is used in aggregate form to improve the platform experience.
• Preference cookies — remember your display settings, language preferences, and other personalisation choices so you don't have to reset them each visit.

You can control cookie settings through your browser settings. Disabling non-essential cookies will not prevent you from using m444's core features, though some personalisation functionality may not work as expected. Disabling essential or security cookies may affect your ability to log in or use certain platform features.

As a player on m444, you have the following rights over your personal data. These rights can be exercised by contacting us at the details provided in Section 14.

m444 is strictly an 18+ platform. We do not knowingly collect personal data from anyone under the age of 18. Our registration process includes age declaration and our KYC process verifies age against the CNIC submitted.

If we discover that we have inadvertently collected personal data from a person under 18 — whether through a misrepresentation during registration or any other route — we will immediately close the associated account, delete the personal data collected, and (where applicable) return any deposits made.

If you are a parent or guardian and believe your child has registered on m444, please contact us immediately at support@m444.im. We will investigate and act promptly.

With your consent at registration, m444 may send you marketing communications including information about new promotions, bonus offers, new game launches, VIP Club updates, and other platform news. These communications may be sent via SMS to your registered Pakistani mobile number or by email where you have provided one.

You can withdraw your consent for marketing communications at any time by:

• Replying STOP to any SMS marketing message from m444
• Clicking the unsubscribe link in any marketing email
• Contacting support at support@m444.im and requesting to be removed from marketing lists

Withdrawing consent for marketing will not affect your account functionality. You will continue to receive transactional messages — such as deposit confirmations, withdrawal notifications, and security alerts — because these are necessary for account operation and are not marketing communications.

m444 reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, updates to applicable law, or changes in the platform's features and services. When we make material changes to how we handle your personal data, we will notify you via the platform or by SMS before those changes take effect.

The date of the most recent update is shown at the top of this page. We encourage you to review this policy periodically. If you continue using m444 after changes to this policy take effect, that constitutes your acceptance of the updated terms.

For minor updates — clarifications, corrections of typographical errors, or additions that only expand your rights — we may update the policy without prior notification, though the updated date will reflect any change.

If you have any questions about this Privacy Policy, want to understand how m444 handles a specific category of your personal data, or want to exercise any of your privacy rights, please contact us:

• Email: support@m444.im — use subject "Privacy Query" or "Data Rights Request"
• Support hours: 24 hours a day, 7 days a week
• Languages: English and Urdu
• Response time: We aim to acknowledge privacy requests within 2 business days and resolve them within 14 business days

For VIP Club members at Platinum or Diamond tier, privacy queries can also be directed to your dedicated account manager for faster handling.

Related policies and resources:

• Terms and Conditions — the full legal agreement governing your use of m444
• Responsible Gaming — tools and guidance for healthy gaming on m444